A California community recently enacted a policy that essentially prohibits toys as a part of kids meals at fast food restaurants. In an effort to curb childhood obesity, the ordinance requires that meals that contain more than 485 calories will not have some sort of toy with them. In other words, the typical cheeseburger, french fries, and soda meal (which has roughly 600 or more calories) can’t include kids toys. This public policy initiative has many people outraged and others empowered. Regardless of the political implications, it is nice to see the health of children taking center stage.
I do feel that something needs to be done in the area of marketing unhealthy foods to children. Perhaps this general concept is worth exploring. What if another approach was taken? What if toys in kids meals were only supplied if the healthier options of fruit and milk were selected over the traditional fries and soda? While it certainly wouldn’t curb the entire obesity epidemic, it may be a good place to start.
Allen Anderson, LRD